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Merkle adds customer identification service in acquisition
The parent company of a Columbia-based marketing agency is growing the company by acquisition.
Columbia-based Merkle acquires digital agency RKG
Merkle Group Inc., of Columbia, a provider of customer relationship marketing services, said it has acquired RKG (www.rimmkaufman.com), a search and digital marketing agency based in Charlottesville, Virginia.
Merkle selected by Exclusive Resorts as digital strategy adviser
Merkle Inc., of Columbia, a technology enabled, data-driven customer relationship marketing agency, announced it has been selected by Exclusive Resorts, a private, luxury vacation and travel club, as its digital strategy adviser.
KeyBank taps Columbia-based Merkle for CRM services
Merkle Inc., of Columbia, a provider of customer relationship marketing services, said it has been selected by KeyBank N.A. to be its direct marketing services provider for building household growth.
Merkle, GMAC sign contract extension
Merkle Inc., of Columbia, a provider of customer relationship marketing services, said GMAC Insurance, one of the largest automobile insurers in the nation, has signed a contract extension with Merkle for a three-year period, ending in 2016.
Lomax, Rinaldi, Whiteford and Gee join ADG Creative
Cyrkle Lomax, Allison Rinaldi, Chip Whiteford and Madelyn Gee have joined ADG Creative. Lomax is an account supervisor. She is a marketing professional with 10 years of experience leading corporate marketing and internal communications for multi-million dollar companies across diverse industries. Most recently, she spent time at Merkle and Euro RSCG as an account supervisor. […]
Goodell DeVries rallying behind homeless vets
The story of how Goodell, DeVries, Leech & Dann LLP came to be honored last month for its pro bono work with military veterans begins with an email. Craig B. Merkle read a story two years ago in The Daily Record about lawyers helping veterans obtain benefits through a program based at the Homeless Persons […]
Larry Blum promoted to VP by Merkle
Larry Blum has been promoted to vice president of business development in healthcare and consumer packaged goods practices by Merkle. He most recently led the new business expansion at the Columbia marketing firm’s healthcare practice. Before joining Merkle, Blum was managing partner at Vertical Consulting. He also has been senior vice president of business development […]
On the move: December 31, 2010
Architecture Hord Coplan Macht, of Baltimore, has promoted Tom Casey, John Harris and Jeff Kreshtool to senior associate. Awards Merkle, a customer relationship marketing agency headquartered in Columbia, and its subsidiary, LogicLab, received Innovation Awards from the Direct Marketing Association during the DMA2010 Conference and Exhibition in October. Merkle’s Customer Engagement Monitor took[...]
Merkle adds Anheuser-Busch, Harley-Davidson to mobile accounts
COLUMBIA – Merkle Inc. of Columbia, a provider of customer relationship marketing services, said it has added beer producer Anheuser-Busch Cos. and motorcycle manufacturer Harley-Davidson Inc. to its mobile marketing accounts, and has hired an experienced executive to oversee the portfolio. That executive is Bruce Hershey, former senior vice president of mobile marketing company Adz2Mobile[...]
On the Move, 11/8: Stults to lead MICA’s new Office of Community Engagement
Karen Stults has been named director of engagement by Maryland Institute College of Art, in Baltimore, where she will lead MICA’s new Office of Community Engagement. The office will assess, strengthen and coordinate the school’s academically based community partnerships. Stults had been director of corporate, foundation and government relations. She is a member of the […]
