May 3, 2011 Comments Off on Michael Phelps primed for rousing finish before retirement
At an age when most people are just settling into the workforce, Michael Phelps is thinking about retirement. The 14-time Olympic gold medalist still has a few important events to train for, most notably the world championships in July and, ...
Tagged with: Baltimore michael phelps Olympics retirement
Read More »August 24, 2009 3 Comments
On Sunday, NBA big man Shaquille O’Neal faced off with Baltimore’s Olympian Michael Phelps in a swim-off for ABC’s new reality show, “Shaq Vs.” Phelps, an eight-time gold medalist at the 2008 Summer Olympics, and Shaq, a perennial All Star ...
Tagged with: Baltimore media michael phelps NBA ratings television
Read More »June 3, 2009 Comments Off on Bank of America and U.S. Olympic Committee cut ties
Is this as bad as I think it sounds? The Bank of America, after 16 years of sponsoring the U.S. Olympic team, announced today it is ending its support of the USOC. The bank cited a poor return on investment ...
Tagged with: Bank of America media michael phelps Olympics sponsorship
Read More »February 6, 2009 Comments Off on Kellogg’s breaks ranks, deal with Phelps
When I spoke to sports marketers earlier this week, they said Michael Phelps needed to put his face out there in response to last weekend’s bong photo and not hide behind a statement. Wednesday, he spoke to the press for ...
Tagged with: Baltimore michael phelps
Read More »February 6, 2009 Comments Off on Kellogg’s breaks ranks, deal with Phelps
When I spoke to sports marketers earlier this week, they said Michael Phelps needed to put his face out there in response to last weekend’s bong photo and not hide behind a statement. Wednesday, he spoke to the press for ...
Tagged with: Baltimore michael phelps
Read More »December 2, 2008 Comments Off on Phelps named Sportsman of the Year
It’s been a 13-year drought, but today that was broken when Sports Illustrated named Olympian Michael Phelps its sportsman of the year. The last Marylander to win the honor was Cal Ripken Jr. in 1995. The cover features Phelps, a ...
Tagged with: Marketing michael phelps
Read More »September 9, 2008 Comments Off on Jockeying for Facebook fans
In the pool, Michael Phelps would have me beat hands-down. There’s no doubt he’d lap me in record time. But online, I’d like to think I’d have a fighting chance in a skill match against the golden boy. After all, ...
Tagged with: Marketing michael phelps
Read More »August 25, 2008 Comments Off on The ‘Phelps brand’ and the Hilton
At the Hilton Convention Center Hotel’s official opening Friday, a Hilton official mentioned the hotel brand’s recent endorsement of Olympic swimmer and Baltimore native Michael Phelps and said they hoped to bring Phelps around the new downtown hotel sometime soon. ...
Tagged with: hilton michael phelps
Read More »August 25, 2008 Comments Off on The ‘Phelps brand’ and the Hilton
At the Hilton Convention Center Hotel’s official opening Friday, a Hilton official mentioned the hotel brand’s recent endorsement of Olympic swimmer and Baltimore native Michael Phelps and said they hoped to bring Phelps around the new downtown hotel sometime soon. ...
Tagged with: michael phelps
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