In respect to not burying the lead, this is my final Modern Marketing column. Through these monthly columns published over nearly six years, I have tried to cover trends and emerging marketing/public relation skills for both practitioners and interested readers ...

Tagged with: Glenda LeGendre Modern Marketing

Every generation goes through career stages as its members rise to the top in their chosen fields. Mistakes will be made and lessons will be learned. Here are suggestions to help marketers and public relations professionals advance from the earlier ...

Tagged with: Glenda LeGendre Modern Marketing

Those who choose to work as professional service marketers in business development and organizational promotion typically utilize and share their considerable coaching talents with their firm’s personnel. In fact, their coaching roles have positively changed the status of marketing. Participation ...

Tagged with: Glenda LeGendre Modern Marketing

What ads do you watch/see versus which ones do you tune out? Advertising is an important aspect of marketing. Ads generally are part of a careful strategic marketing plan and a way to communicate your brand and offerings by effectively ...

Tagged with: advertising branding Glenda LeGendre Modern Marketing

The skill sets of effective marketing leaders include a growing list of interesting and challenging roles. Strategic aspects of advertising, analytics, research, sales, digital communications, public relations, content creation and team management are just a handful of the relevant areas. ...

Tagged with: Glenda LeGendre Modern Marketing

Summer 2021 is a great time for marketing organizations to review, renew or revise their somewhat costly (in terms of time and/or dollars) social media strategies. There are almost too many to count emerging social media platforms, so anticipate that ...

Tagged with: Glenda LeGendre Modern Marketing Social Media

Email remains a persistent and versatile marketing tool as compared to more costly digital options. With more than an estimated 4 billion users, the tool provides value in both personal and professional capacities. According to Statista, the number of email users is expected to continue its growth pattern ...

Tagged with: Glenda LeGendre Modern Marketing

Public relations is an import part of any organization’s marketing strategy. In fact, PR professionals help organizational leaders maintain an ethical mindset. There are constant issues that corporations and non- profits need to address and a capable PR person can ...

Tagged with: Glenda LeGendre Modern Marketing

The American Marketing Association recently shared some notable marketing statistics in its February newsletter that may be of value as you roll out your organization’s comprehensive plans this year. From the familiar to the newer digital environment, several key themes ...

Tagged with: Glenda LeGendre Modern Marketing

Just a few years back, as the top marketing individual at both a for-profit and then a non-profit organization, I was initially responsible for brand or product management, market research and effective advertising. My role — along with those of ...

Tagged with: Glenda LeGendre Modern Marketing