Charities are always in need of and grateful for corporate donations for their philanthropic causes. These gifts are often strategic donations without any expectation of a commercial gain and are not mentioned in the company’s sales or advertising campaigns. On ...

Tagged with: Glenda LeGendre Modern Marketing

Tracking the conferences and meeting topics of professional associations can teach you a lot about industry trends for public relations and marketing professionals. The areas of interest for 2020 are coming into focus, and it’s a great time to learn ...

Tagged with: Glenda LeGendre Modern Marketing

Looking through early articles so that you don’t have to, I am summarizing for you some of the anticipated digital ad trends noted in Forbes, Smart Insights, Entrepreneur.com and more for next year. As background, according to CMO.com, digital advertising ...

Tagged with: Glenda LeGendre Modern Marketing

Whether you are a business or individual, managing your brand’s reputation is key to your long-term success and should be a priority. But as wise Ben Franklin aptly noted, “It takes many good deeds to build a good reputation and ...

Tagged with: Glenda LeGendre Modern Marketing

Speaking to the right audience about your products or services is an invaluable marketing opportunity. One of the most memorable experiences of my own marketing career, and perhaps the most frightening, was a time I had to fly on short ...

Tagged with: Glenda LeGendre Modern Marketing

How not to be a preferred client? Several years ago, I had a Virginia-based business consulting client who specifically wanted me to help him get his name in The Wall Street Journal. We marketing/public relations types are never thrilled with ...

Tagged with: Glenda LeGendre Modern Marketing

Every year Silicon Valley holds a Code Conference. This may not sound of interest to those of us focusing on the marketing of businesses, nonprofits and practices, but it is an acclaimed event at which venture capitalist Mary Meeker delivers ...

Tagged with: Glenda LeGendre Modern Marketing

If you have been out and about in offices from downtown Baltimore to Hunt Valley, you’ll have noticed the rapid evolution of workplace wardrobes. Dressing for successful business relationships is still as important as ever, but now there is a ...

Tagged with: Glenda LeGendre Modern Marketing

A resounding theme was shared by members of the Baltimore Chapter of the Legal Marketing Association, the LMA, at its annual recap meeting of presentations from the recent national conference in Atlanta. Changes are clearly ahead or already in progress ...

Tagged with: Glenda LeGendre Modern Marketing

Every organization needs to have a few well-written items for use in consistent brand messaging as part of its tool box to achieve strategic goals. These typically include a mission statement, an organizational “elevator speech,” a theme line (or tagline) ...

Tagged with: Glenda LeGendre Modern Marketing