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Retaining a marketing mind
In respect to not burying the lead, this is my final Modern Marketing column. Through these monthly columns published over nearly six years, I have tried to cover trends and emerging marketing/public relation skills for both practitioners and interested readers alike. In 60-plus articles, I did manage to predict some major trends such as the […]
Advice for rising marketing and PR stars
Every generation goes through career stages as its members rise to the top in their chosen fields. Mistakes will be made and lessons will be learned. Here are suggestions to help marketers and public relations professionals advance from the earlier stages of their careers to achieve success. The ideas are based on my own experience […]
Professional marketers can help their organizations as coaches
Those who choose to work as professional service marketers in business development and organizational promotion typically utilize and share their considerable coaching talents with their firm’s personnel. In fact, their coaching roles have positively changed the status of marketing. Participation in professional associations such as the Legal Marketing Association (LMA) has also added to the [&h[...]
Communicating your brand through advertising in the digital age
What ads do you watch/see versus which ones do you tune out? Advertising is an important aspect of marketing. Ads generally are part of a careful strategic marketing plan and a way to communicate your brand and offerings by effectively demanding the desired viewer’s attention and focus. These complex goals continue to be an interesting […]
How marketers can remain up to date
The skill sets of effective marketing leaders include a growing list of interesting and challenging roles. Strategic aspects of advertising, analytics, research, sales, digital communications, public relations, content creation and team management are just a handful of the relevant areas. Additionally, marketing and public relations professionals know they need to stay up to date on […]
Keeping an eye and ear on social media trends
Summer 2021 is a great time for marketing organizations to review, renew or revise their somewhat costly (in terms of time and/or dollars) social media strategies. There are almost too many to count emerging social media platforms, so anticipate that this process will be a necessary, ongoing, and time-consuming challenge. There are several emerging platforms […]
Improving your email marketing strategy can pay big dividends
Email remains a persistent and versatile marketing tool as compared to more costly digital options. With more than an estimated 4 billion users, the tool provides value in both personal and professional capacities. According to Statista, the number of email users is expected to continue its growth pattern of about 3% annually for the next several years, and by 2023 it is expected […[...]
Ethical public relations is not an oxymoron
Public relations is an import part of any organization’s marketing strategy. In fact, PR professionals help organizational leaders maintain an ethical mindset. There are constant issues that corporations and non- profits need to address and a capable PR person can serve as a sounding board and help significantly if included in strategic discussions early on, […]
Emerging and important marketing tools for 2021
The American Marketing Association recently shared some notable marketing statistics in its February newsletter that may be of value as you roll out your organization’s comprehensive plans this year. From the familiar to the newer digital environment, several key themes have emerged in the AMA’s topics for 2021. Influencer marketing thrives Marketers clearly believe, with […]
The evolution of the chief marketing officer
Just a few years back, as the top marketing individual at both a for-profit and then a non-profit organization, I was initially responsible for brand or product management, market research and effective advertising. My role — along with those of my professional colleagues in the field — rapidly evolved. Chief marketing officers (CMO) continue to […]
Communicating to improve board engagement
Nonprofits often seek board members who have interest or experience in their causes, a philanthropic attitude, and the time and skills to assist the organization with its mission and goals. Yet one of the most frequent concerns I hear from non-profit organizations is the level of the members’ actual organizational involvement. What can an organization […]
Year-end marketing ‘do’s and don’ts’
‘Tis the season to review and rapidly implement your year-end marketing and public relations strategies. From thanking your business referrals to effectively not annoying others by the misuse of your social media contacts lists, there are a few extra “do’s and don’ts” to end this year of many working from home. First, an important “don’t” […]
