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Barry Rosen and Martha Lessman Katz: The risks of trying to overcome bad publicity through litigation
This past February, an Ohio-based skilled nursing facility on the wrong end of a negative newspaper advertisement soliciting legal services took to the courts to stop further publication of the advertisement. The case The nursing home sought to restrain temporarily a personal injury lawyer from continuing to run ads in the Columbus Dispatch that highlighted […]
The front page test
Decisions seldom fall into clear-cut “yes” and “no” categories. Intuition usually yields the right decision.
4 tips for doing media relations right in 2014
How marketing and media relations are poised to change in 2014.
Public relations: Some get it, most don’t
4 things you need to know to truly understand the value of public relations.
Press releases: What is newsworthy?
Three questions to determine whether or not your latest business endeavor is worth your time to write and distribute a news release.
Meekins-Benckini joins Clapp Communications
Karen Meekins-Benckini has joined Clapp Communications as media director.
Media Works tapped for Grand Prix ads
Media Works Ltd., of Baltimore, a full-service media communications agency, said it has been selected by organizers of the Grand Prix of Baltimore to be the agency of record for the event.
Rector joins GKV
Emily Rector has joined GKV as a public relations assistant account executive.
On branding and rebranding
It seems obvious that new business owners should make every effort to get their branding concepts exactly the way they want them the first time, right?
Thanks to Food Lion, shopping for ideas
It’s always interesting when a package addressed to a reporter shows up in the newsroom’s mail drop-off.
Farmer, LaSalle promoted at GKV
Jessica Farmer and Courtney LaSalle have been promoted at GKV.
