Public Relations

Dec 8, 2015

Barry Rosen and Martha Lessman Katz: The risks of trying to overcome bad publicity through litigation

This past February, an Ohio-based skilled nursing facility on the wrong end of a negative newspaper advertisement soliciting legal services took to the courts to stop further publication of the advertisement. The case The nursing home sought to restrain temporarily a personal injury lawyer from continuing to run ads in the Columbus Dispatch that highlighted […]

Front page
Feb 27, 2014

The front page test

Decisions seldom fall into clear-cut “yes” and “no” categories. Intuition usually yields the right decision.

Jan 10, 2014

4 tips for doing media relations right in 2014

How marketing and media relations are poised to change in 2014.

Dec 13, 2013

Public relations: Some get it, most don’t

4 things you need to know to truly understand the value of public relations.

Sep 30, 2013

For many, Barilla no thrilla

A Maryland mom urges a boycott of Barilla.

Aug 14, 2013

Press releases: What is newsworthy?

Three questions to determine whether or not your latest business endeavor is worth your time to write and distribute a news release.

May 31, 2013

Meekins-Benckini joins Clapp Communications

Karen Meekins-Benckini has joined Clapp Communications as media director.

May 30, 2013

Media Works tapped for Grand Prix ads

Media Works Ltd., of Baltimore, a full-service media communications agency, said it has been selected by organizers of the Grand Prix of Baltimore to be the agency of record for the event.

May 23, 2013

Rector joins GKV

Emily Rector has joined GKV as a public relations assistant account executive.

May 22, 2013

On branding and rebranding

It seems obvious that new business owners should make every effort to get their branding concepts exactly the way they want them the first time, right?

May 16, 2013

Thanks to Food Lion, shopping for ideas

It’s always interesting when a package addressed to a reporter shows up in the newsroom’s mail drop-off.

May 6, 2013

Farmer, LaSalle promoted at GKV

Jessica Farmer and Courtney LaSalle have been promoted at GKV.

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