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Tag Archives: UnderArmour

UnderArmour to supply apparel for SEC

Mark down another publicity win for Under Armour — the Baltimore-based sports apparel company announced today it has secured a multi-year agreement to be the supplier of student-athlete gift apparel for all SEC Championships. According to Under Armour’s communications coordinator, ...

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Running through the recession

Looking at the economic impact results from the eighth annual Under Armour Baltimore Marathon and Running Festival, you’d never know there’s a recession going on. According to a news release on Thursday, the Oct. 20 event generated nearly $22 million ...

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Under Armour Running Festival by the numbers

At a news conference Thursday for the 8th annual Under Armour Baltimore Running Festival, the press packet included an informational “by the numbers” sheet about the festival. 300,000 cups used for water throughout the course 17,000 PowerBars available along the ...

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Your pitch sucks!

In an industry filled with words like “traction,” “leverage,” “branding” and “spin,” it’s nice to see someone cut through all that public relations lingo and give it to you straight: your pitch sucks…dot com, that is. My editor alerted me ...

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The Dew Tour, brought to you by Nike

This week, the AST Dew Tour (arriving in Baltimore next Thursday) announced a new major apparel sponsor: the enemy — uh, I mean Nike. “As an associate sponsor, Nike 6.0 will receive tour-wide exclusivity in the footwear, athletic and casual ...

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Under Armour’s cross trainer debut

Under Armour Inc., the Baltimore-based sports apparel company, has the scheduled launch of its much-anticipated cross trainer shoe tomorrow, and for those who can’t wait, pre-ordering is available on the company’s Web site. Kids’ shoes run from $45 to $75, ...

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Star-studded Nike ad calls out UnderArmour

If you watched any part of the NCAA basketball tournament over the weekend, you surely saw the “My better is better than your better…” commercials for Nike’s Sparq training gear. Both the gear and the commercials are clearly geared to ...

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Add Germany to UnderArmour’s list

The sports apparel company is now officially the supplier for the German soccer league club Hannover 96 (through the 2010/11 season, at least). From the release: This agreement includes all technical apparel and accessories for game day and training as ...

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