gassaway-barbaraBarbara Gassaway

The Research Group and Observation Baltimore

Ask Barbara Gassaway about her top accomplishment, and she’ll say it’s yet to come.

Still, she is proud of growing the Baltimore-based market research firm she founded 25 years ago from one employee with three clients to 28 employees and more than 100 clients. “Cultivating a stellar team who possesses the necessary skills and talents to satisfy often complex research objectives feels amazing,” she said.

Gassaway serves as an advisor to Volunteering Untapped, the Baltimore organization that encourages young professionals to volunteer.

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