Amy Burke Friedman

President

Profiles, Inc.

Amy Burke Friedman considers herself a partner with her company’s many nonprofit clients as they launch and grow their businesses. She creates and tells the organizations’ stories, helping them to achieve their goals, she said, whether it is promoting a professional service, publicizing a new business, helping in a crisis or creating a logo.

“My passion drives me to go beyond what is expected so I can serve my clients and our company as a partner and not just as a vendor or the boss,” Friedman said.

Friedman started with Profiles, a public relations, marketing and special events company in Baltimore, in 2003 as a junior account executive and moved up through other positions until she was named president in 2015. The company’s clients include the National Aquarium, the Reginald F. Lewis Museum, Baltimore School for the Arts, and the Baltimore Child Abuse Center.

“I have created an environment where people want to come to work, because they feel valued and enjoy what they do,” she said.

She is a board member of the Baltimore School for the Arts’ Stage One/FANS, which supports the school, and has been a member of the Baltimore Public Relations Council since 2010.

“My commitment to philanthropic endeavors has helped strengthen and build pride in our community,” she said.