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A household name? Small Business Saturday becomes better known
A household name? Small Business Saturday becomes better known
Listen to this articleSmall businesses nationwide saw an increase in awareness and income on the fourth annual Small Business Saturday Nov. 30.
According to a national survey collected by the National Federation of Independent Business and American Express, consumers spent about $5.7 billion on Saturday, a 3.6 percent increase from last year.
Consumer awareness of the day was up four percentage points from last year, to 71 percent. Of those who were aware, 46 percent said they shopped that day.
“In just four years, the nation has adopted Small Business Saturday and made it part of the holiday shopping tradition,” said Susan Sobbott, president of American Express OPEN, in a statement. “On November 30, we saw a continuation of this growing trend as communities around the country came together to celebrate local businesses and helped drive consumers to Shop Small on the day.”
All along Maryland‘s Main Streets, hundreds of businesses took part offering deals and other incentives to spend. Many of them used the window stickers and welcome mats from American Express encouraging consumers to “shop small.”
The consumer holiday also had an increased presence on social media. Consumers, business owners and others composed more than 352,000 tweets about the consumer holiday in the month of November alone — a 65 percent increase from last year.
