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Kelly L. Ceballos | CareFirst
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CareFirst BlueCross BlueShield appointed Kelly L. Ceballos director of public relations.
Ceballos, who joined the company on June 29 as the Director of Public Relations, brings more than 25 years of media relations and strategic communications experience to this role.
As CareFirst’s Director of Public Relations, Ceballos will focus on communications strategies that leverage the public and media relations for the company. Before joining CareFirst, she spent nearly four years at the U.S. Department of Health and Human Services (HHS) Centers for Medicare & Medicaid Services (CMS). As the Deputy Director of the agency’s press office, Ceballos oversaw the day-to-day operations of the media relations work for all of CMS’ programs including Medicare/Medicare Advantage and Medicaid.
Ceballos also has extensive prior non-profit and government experience serving as the Director of Communications for the League of Women Voters of the U.S. for 15 years and in media relations roles with the U.S. Departments of State and Commerce. Ceballos earned a master’s degree in political science from the University of Kentucky and a bachelor’s degree from Bates College. She lives in Washington with her family and devotes time to the community and neighborhood through her church and children’s school.
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