Daily Record Staff//August 17, 2023
//August 17, 2023
What is a Webinar?
A webinar is a seminar that is conducted virtually with a group of individuals. Webinars are a way for companies to spend one-on-one time with their target audience, diving deeper into their product, service or philanthropy, all while increasing their lead generation opportunities. There are a variety of types of webinars. Many times, brands will reach out to media partners or vice versa to facilitate and host the webinars.
Why are Businesses Using Webinars?
This savvy marketing tactic is used by many of the biggest B2B and B2C companies in the world and has been increasingly utilized in Maryland’s business world as a way to deliver high-quality, specific information about your business to your target audience.
General Webinar Statistics 2023
Benefits of Using a Webinar
Decision-makers are always looking for ways to connect with their target audience. Hosting a webinar allows them to:
Common Types of Webinars:
Thought Leader Webinars:
In these webinars, sponsors and brands are positioning themselves as industry thought leaders by appearing alongside authorities in these various spaces. Most of the time, there will be industry experts who will discuss various topics, trends, tips, and provide value to the audience.
These are webinars that can be more brandy-heavy in focus and many of the speakers will often brand leaders rather than impartial industry experts. However, brands will still bring in thought leaders sometimes to add credibility or provide testimonials.
The lines between different types of webinars can be blurred depending on who is determining the topics and speaking schedule. Many times, these events and speakers will be set up by the host beforehand and the brands will be more plug and play. While many brands prefer the brand-heavy webinars, subtle sponsorships alongside thought leaders perform extremely well for many Maryland businesses. That is why, again, determining the correct strategy for your specific business model, budget, and positioning is key.
At The Daily Record our mission is to help companies do more business and grow the industry. If you’d like more ideas and insights on making webinars work for your business, get in touch with one of our marketing experts by filling out the form below.o