I’m referring, of course, to The Wiggles.
The Australian quartet is The Beatles of the preschool set. Characters such as Dorothy the Dinosaur and songs like “Fruit Salad” (yummy, yummy) have entertained toddlers around the world for almost two decades now.
And in the process, The Wiggles have become a $50 million-per-year enterprise.
That’s what the band rakes in from its TV show, album sales, merchandising and licensing agreements. Touring generates a good chunk of revenue, as well — The Wiggles perform more than 200 shows annually across four continents.
Since 2005, Murray, Anthony, Jeff and Sam (he replaced Greg) have played to more than 1.5 million fans in the U.S. alone — or, enough to make sidekick Captain Feathersword bellow, “Ahoy there, me hearties!”
The “Wiggly Circus Live!” tour will touch down at 1st Mariner Arena on Nov. 6 for two shows, one at 12:30 p.m. and the other at 4 p.m. Tickets go on sale Sept. 24 and will range from $15 to $75. There’s also a Wiggles VIP section that includes “the best seats in the house, an exclusive gift along with a coloring activity sheet and a chance to dance along with the Wiggles themselves,” according to the PR firm handling the tour promotion.
And the band has pushed the interactive element of its shows to cyberspace, launching “Wiggle Time,” a virtual world where kids can “learn through play” and also wait out the days leading up to the shows.
The Wiggles phenomena pretty much left my house once my oldest turned 4, so it’s doubtful I’ll be angling for tickets the morning of Sept. 24. But perhaps I’ll have a plate of cold spaghetti for lunch that day and reminisce.