FEATURED MOVER | Mack McGee, CareFirst

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CareFirst BlueCross BlueShield (CareFirst), appointed Mack McGee vice president and chief marketing officer.

McGee has nearly 20 years of communications experience in media, advertising agency and professional services.

Mack McGee joined the company July 13 following an extensive nationwide search. As CareFirst’s Chief Marketing Officer, McGee will oversee the company’s marketing functions, including communications, public and media relations and customer experience and insights.

Prior to joining CareFirst, McGee spent three years with SC&H Group, a management consulting and accounting firm. As vice president and chief marketing officer at SC&H, McGee took a hands-on approach to lead the company in a new marketing direction, developed their sales and marketing strategies, revamped their customer relationship management platform and usage strategy, and implemented a data visualization strategy.

Before SC&H, McGee was executive vice president and principal at Groove Commerce, a Baltimore-based creative marketing, design and development agency. At Groove, McGee, focused on maximizing organizational performance through revenue generation, consulting on key customer accounts, building internal leadership development and overseeing customer experience.

ABOUT MACK McGEE

Resides in:

Baltimore County

Education:

Bachelor of Science in communications from the University of Maryland, College Park.

 If you had not chosen your current profession, what profession would you choose and why?

Sports broadcasting. I love the storytelling that goes along with sports now and it would’ve been a blast to be a part of it and hopefully would have attended some really great sporting events. My favorite sports teams are the Baltimore Ravens, Baltimore Orioles, Maryland Terps basketball and Alabama college football.

Favorite vacation:

We took our 4-year-old and now 3-year-old kids to Disney last fall and it was such a blast to watch them experience everything for the first time and see their reactions to meeting characters and watching the fireworks at the Magic Kingdom. We decided to do that with the idea we would line up some parents only trips for 2020, but then the pandemic hit. Since last fall, we are now a party of five and have welcomed our third child to the family.

When I want to relax, I … :

Grab a glass of wine and hang out with my wife and kids in the backyard with the music going. We like country, classic rock, 70s music and Bruce Springsteen.

Favorite book:

“Drive: The Surprising Truth About What Motivates Us,” by Daniel H. Pink

Favorite quotation:

“Success doesn’t come from pie-in-the sky thinking. It’s the result of consciously doing something each day that will add to your overall excellence.” – Nick Saban, University of Alabama head football coach

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