CallTrackingMetrics relocating to Millersville, plans to triple workforce by 2025

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CallTrackingMetrics, a conversation intelligence technology provider, has signed a lease with St. John Properties Inc. for 24,130 square feet of space at 231 Najoles Road in Anne Arundel County.

Currently located in Severna Park, the group intends to relocate to the five-story, 126,500-square-foot Class ‘A’ commercial office building within the I-97 Business Park in Millersville by the end of the year, with plans to nearly triple its workforce over the next five years.

CallTrackingMetrics currently employs 65 professionals, and envisions a 200-person staff in 2025. Lacey Johansson of St. John Properties represented the landlord and Matt Melnick of Cushman & Wakefield represented CallTrackingMetrics in this transaction.

Founded in 2010 by Laure and Todd Fisher, CallTrackingMetrics is a digital platform that gathers intelligence generated from an in-bound customers calls and, upon adding a layer of smart automation, helps companies better understand the origination of prospect inquiries and improve closing ratios and customer experiences. Further, the group informs clients which advertising channels are driving communication messages and utilizes data to automate call flows.

More than 100,000 users around the globe utilize CallTrackingMetrics to manage communications for its marketing, sales and service teams. The company has also been recognized in Inc. Magazine’s 5,000 list of fastest-growing private companies.

The new space will encompass a full floor of 231 Najoles Road in the 67-acre I-97 Business Park. CallTrackingMetrics intends to execute a tenant build-out that incorporates multiple team creation, wellness and conference rooms, a large fully stocked employee cafe featuring table tennis and phone booths for employees to conduct client calls. It will also be used to host external networking events involving local professional organizations.

The property at 231 Najoles Road offers the immediate availability of two restaurant spaces, consisting of 5,061 and 1,762 square feet of space, both situated on the ground floor of the commercial office building and suitable for quick serve or sit-down uses. Building signage, visible from Benfield Boulevard, is available.

The larger space also features an outdoor patio, and 231 Najoles Road earned a LEED Gold certification from the U.S. Green Building Council for implementing energy- and water-efficient systems that conserve energy, and the use of building materials with low impact to the environment and drought-resistant landscaping.

I-97 Business Park consists of 13 commercial office and flex/R&D buildings comprising more than 500,000 square feet of space. It is within close proximity to interstates 97, 695 and 95, as well as Maryland routes 295 and 32. Free parking is available throughout the business park, and the immediate service area includes fast-casual and sit-down restaurants, retail centers, and hotels.