CEO and Founder
Media Works LTD
Jody Berg has always felt like leading was in her DNA. This influence started with her family and continued as she worked at three major advertising agencies. “My career stops before owning my own agency played a role in nurturing my career and enabling me to build my leadership persona,” she said.
In 1989, she founded and became the CEO for Media Works LTD, an integrated marketing agency specializing in media research, planning and buying. She has focused on a core management style of empathy, flexibility and an open door/open Zoom policy. Berg notes the COVID-19 pandemic brought this style into a renewed focus.
“During the pandemic, I wanted to influence and support those closest to me: my employees, clients and my community,” she said.
She knew her employees, many with school-aged children, were facing additional stressors with uncertain school schedules and adjusting to online learning. “It was important to expand our flexibility while always remaining connected and available,” she said.
With her clients, she saw how the pandemic shutdowns and restrictions affected different industries in contrasting ways. “Working with each client on an individual level allowed us to effectively manage their needs due to changing economics,” she said.
Heavily involved in the community, including serving as a board member for Kennedy Krieger Institute, Berg notes her company did not slow down its commitment to the Baltimore community. “While ensuring the safety of our team members, we increased our volunteer work—specifically with the Maryland Food Bank and continued to make donations to the charities most dear to us.”