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Md. venture philanthropy platform joins Microsoft for Startups program

Md. venture philanthropy platform joins Microsoft for Startups program

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Potomac-based early-stage company Sparo has joined the Microsoft for Startups Program to scale its trademarked Purchase with a Purpose platform on Microsoft Azure, company officials announced Tuesday.

Sparo’s Purchase with a Purpose platform leverages corporate social responsibility into higher online sales for merchants by marrying e-commerce and charity at the checkout page, thus addressing a major challenge facing online retailers, namely: cart abandonment. Today an average of 67.91% of shopping carts are abandoned.

Sparo Corporation was founded in 2018 by author and foreign policy expert Rob Sobhani, Ph.D. to democratize global charitable giving. Through its patented e-commerce giving platform, Sparo aims to make it fun and easy to donate to worthy not-for-profits.