Media Works, Ltd.

Daily Record Staff//September 23, 2024//

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Media Works, Ltd. is a strategic media planning and buying agency with a strong presence in the mid-Atlantic region, headquartered in Baltimore.

Since its founding in 1989, the company has specialized in helping brands effectively reach their target audiences through a full spectrum of media channels, including traditional platforms such as television, radio and print, as well as digital and emerging technologies. Media Works’ mission is to blend data-driven insights with creative strategies to achieve measurable results for its clients.

The company prides itself on its collaborative approach, working closely with clients to craft customized campaigns that align with their business objectives. Media Works has built a reputation for its hands-on service, innovative solutions, and ability to navigate the ever-evolving media landscape. The agency’s client base spans a variety of industries, from health care and education to financial services and retail.

Jody Berg, the founder and CEO of Media Works, is a seasoned leader in the media industry. Her extensive experience and forward-thinking vision have been pivotal in shaping the agency’s growth and success.

Under her leadership, Media Works has expanded its service offerings and solidified its position as a trusted partner for brands looking to maximize their media investments. Berg is also known for her commitment to fostering a culture of creativity and collaboration within her team, which has been a cornerstone of the company’s enduring success.

This article was assisted by an AI engine and reviewed, fact-checked and edited by our editorial staff.

This profile is part of The Daily Record's In the Lead: Best Women-Owned Businesses in Maryland list for 2024. Information used in this profile was sourced from the honoree. See the full list at thedailyrecord.com.