Norman’s Hallmark announces expansion in Maryland 

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Norman’s Hallmark, a Pennsylvania-based retailer, announced it has acquired 22 stores in Maryland, marking the largest portfolio acquisition in the brand’s 86-year history. 

The “strategic” acquisition – including locations in Annapolis, Baltimore, Bethesda, Columbia, Frederick and Rockville – will bring substantial growth to the brick-and-mortar footprint of greeting card and specialty gift retailer.

With 100 locations and a sustainable ecommerce presence, the employee-owned Norman’s Hallmark independently runs Gold Crown Hallmark stores. The massive acquisition includes stores formerly owned by another Hallmark Gold Crown retailer, the company said in a statement. 

Prior to the acquisition, Norman’s had an established presence in Maryland, along with New Jersey, Pennsylvania and Delaware. According to Norman’s President and CEO Howard Henschel, the brand’s expansion in Maryland coincides with the company’s ongoing growth in select target markets.

“Every Norman’s Hallmark store is an engaging, one-stop destination where shoppers will find quality brands, and the perfect cards and gifts for any milestone or occasion,” Henschel said, according to a release. 

“At our latest store additions, customers will see the same friendly faces providing the same great service they have come to expect. We are excited to expand Norman’s presence in Maryland and continue our legacy of bringing Hallmark Gold Crown stores to consumers and communities.”

Offering a variety of Hallmark products and cards, Norman’s product lineup also features diverse merchandise selections for gift giving, fashion apparel, accessories, books, stationery, games, home décor, specialty candy and gourmet foods. 

The brand has functioning supplier partnerships with other household-name brands like Warmies, Vera Bradley, Yankee Candle and Life is Good, among others.