In each issue of Path to Excellence, we shared a tech tip from a female professional who was making technology work for her. Here are some of the tips we published in 2016.
Katie Egan, Co-Founder/CEO, CourseArc
As an entrepreneur, I spend a lot of time in the car. To track my business mileage, I use the MileIQ app to automatically track all of my trips. Waze is my favorite navigation app for getting directions and getting notifications of backups, construction and police activity. It re-routes me around traffic and gets me to my meetings on time. iCarMode ties all of my car apps together and provides a large dashboard view that allows me to quickly launch my music, maps and phone applications without taking my eyes off the road.
Kara Redman, Co-Founder & Lead Strategist, Backroom
Technology does not necessarily mean digital. My team and clients spend so much time working on computers and devices, sometimes the most powerful tool is a set of markers. When we can insert the creative thinking of multiple minds into a systemic framework that transforms abstract ideas into actionable steps, magic happens. Live groupthink simply accesses a part of the brain we don’t tap into behind the wall of our laptops. There are plenty of online collaboration tools that are incredibly useful for soliciting and distilling ideas, but I find that in some cases these tools can slow the creative process. We choose to bring the right minds together to offer raw ideas that we can vet and iterate in real time, and the in-person dynamic is one that can’t be replicated in a digital forum. In short, when you’re stuck take it old school.
Michele L. Burch-Lippincott, CRPS, Vice President of Wealth Management, UBS Financial Services
Cybercrime is a growing problem around the globe. It is estimated that the global cost of cybercrime is as great as $600 billion each year and increasing. The more that we share online, the more important it becomes to protect our privacy and financial security. For that reason, I want to remind you of a few tips for keeping your financial information safe: 1) Set strong passwords. 2) Check links before you click. 3) Beware of public Wi-Fi. 4) Check monthly statements for credit cards, bank and brokerage accounts carefully, and be sure to get a free annual credit report from one of the three major credit bureaus.
Kathleen Booth, Co-Founder & CEO, Quintain Marketing
Like many companies, we have clients located throughout the country and several employees who work remotely on both the east and west coasts. These are a few of my favorite tools for keeping us all on the same page and streamlining communication.
Teamwork: This is a fantastic project management and time tracking platform that allows us to develop complex project plans and then track execution. Because our clients have access to it, we – and they – can log on anytime and have complete visibility into our project workflows and the status of key deliverables.
Teamwork Chat: A sister product to the project management platform, Teamwork Chat is a messaging and collaboration platform that allows my team to engage in virtual conversations about the projects we’re working on. It’s quicker than a phone call and keeps unnecessary clutter out of our inboxes.
Join.me: I use Join.me to host monthly webinars and to run client conference calls. It is easy to use, less expensive than its competitors, and includes handy features like multi-party videoconferencing and the ability to record both audio and video (screenshares).
Kate Rowe, Director of Media Relations, National Aquarium
Between turtle photo shoots, surf n’ sip fitness events and planning recipes for National Cereal Day, I can get pretty overloaded with to-dos. I’ve always been a list maker, but post it notes don’t do the trick anymore. I’ve found Asana to be a tool that meets those needs. Asana is a user-friendly project management system that can be used for life and work.
Sarah Rose Attman, Founder, Sarah Rose Public Relations
Scanners, printers and fax machines are things of the past! There are a few amazing mobile apps and online programs I use to replace them. My three favorites are TurboScan, SignEasy and Adobe Sign. They make managing documents fast and easy; plus I get digital copies of everything, which is great for keeping my business organized.
Shervonne Cherry, Community Manager, Spark Baltimore
As a professional, make sure you influence your search engine optimization. When someone searches your name, you want them to find the you of today and not an outdated version. There are simple things you can do to help bring your search results to the top. 1) Utilize the power of public professional directories. Being added to professional organization or media directories such as baltimoretech.org or technical.ly/directory are great ways to boost SEO. 2) What does your Twitter profile reflect? Twitter profiles are searchable, so make your profile relevant to what you do and why you do it. 3) LinkedIn (the professional platform most neglected) can be publicly searched — so update your profile periodically to help boost search results. It’s an SEO world out there, and simple solutions can make a huge impact.
Jess Brown, Digital Creative Director, Planit
InVision: This powerful platform has streamlined our creative process and strengthened our design project management. While we regularly use the moodboard feature to gather inspiration or ideate on a visual language, our digital team benefits most from the design and prototyping capabilities. Organized by project, we upload designs into InVision where we can collaborate with copywriters and developers, and I can review my team’s work—providing comments and approvals that are stored for tracking purposes. InVision’s prototyping tool allows us to view designs within the context of a device and uncover potential user experience issues long before we get to development.
Jess Gartner, CEO & Founder, Allovue
Day One journal app: Life moves fast in the startup world, so I love to document important milestones, conversations, and the rollercoaster of emotions that comes with building a company from scratch. The early years of a startup are sometimes referred to as “dog years” because each year feels more like a decade than a single year. I’ll often scroll through my entries and exclaim, “That was only 6 months ago?!” The app is terrific because it syncs across all devices, so “journaling” doesn’t need to be a huge process. Sometimes, I’ll upload a single picture, like my own private Instagram. Other times, I’ll record a single quote from a conversation. Occasionally, I’ll include a lengthier traditional entry, too. They all help me remember where I started, how far we’ve come, and the crazy adventures we’ve had along the way. Plus, all those memories will be great material for a book, someday! Remember when?