Former GE executive to keynote Women of Excellence event

Daily Record Staff//August 10, 2018//

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Beth Comstock, the former vice chair and chief marketing officer of General Electric, will be the keynote speaker at the Executive Alliance’s 25th annual Women of Excellence event, “Celebrating 25 Years: The Power of Change,” Oct. 30 from 5:30 to 9 p.m. at Martin’s West, 6817 Dogwood Road, in Baltimore.

Beth Comstock led business innovation and change initiatives at General Electric as its vice chair and chief marketing officer. (Submitted photo)

Comstock led business innovation and change initiatives at GE, which inspired her book, “Imagine It Forward: Courage, Creativity, and the Power of Change,” which is scheduled for release in September. She built GE’s Business Innovations unit and GE Ventures, which develops new businesses, and she oversaw the reinvention of GE Lighting. Previously, she served as president of integrated media at NBC Universal, overseeing ad revenue and the company’s digital efforts, including the early formation of video-on-demand service Hulu.

The 57-year-old Comstock is also a corporate director of Nike, trustee of the National Geographic Society and former board president of the Cooper Hewitt, Smithsonian Design Museum. Comstock has also been named to the Fortune and Forbes lists of the world’s most powerful women.

Proceeds from the event will support the educational and charitable activities of Executive Alliance, which promotes the advancement of women in professional and executive roles. Tickets are $110 before Sept. 10 and $125 after. For more information, registration or sponsorship opportunities, go to www.executivealliance.org or call Alice Blayne-Allard at 410-929-4026.