Vice President Strategy & Analytics
Before joining Warschawski, a full-service digital marketing and public relations agency with an office in Baltimore, Sam Ruchlewicz was head of business development for Hamilton Development, a construction company based in South Carolina, and also worked for the Lancaster (Pennsylvania) Chamber of Commerce.
That background, the Pennsylvania native says, is what helps him excel in his field.
“I came to this industry with a non-traditional background (finance and real estate), which is where I stand out from others in the industry,” he said.
“I obsess about how to make our client’s business better. That singular focus, combined with my deep generalism, is what allows me to challenge the status quo, see hidden opportunities and develop novel strategies and approaches to capitalize on those opportunities.”
At Warschawski, Ruchlewicz has led marketing communications activities for several clients, including Biologics Consulting, Global Telecom Brokers and the Law Offices of Evan K. Thalanberg P.A., among others.
He said he is proud of becoming a “well-known thought leader” and expert in the digital marketing industry and has been fortunate to be able to pass his expertise on to young professionals and thereby help “countless individuals advance in their careers.”
He also has a well-honed competitive instinct.
“Coming in second place is simply not an option for me,” said Ruchlewicz, 31. “I like to win, and because of that I am always looking for things that I, or we, can do better – either in the form of small, incremental improvements to an existing strategy, campaign or process or a radical new approach that (is 10 times the) results.
“My ‘philosophy’ is that in order for our team to be successful, we must have a balance between optimization and innovation; between dedicating the time to realize incremental gains and experimenting with fundamentally new strategies that can result in outsized gains for our clients.”
Ruchlewicz earned his MBA in finance at Drexel University, in Philadelphia. He is an adjunct professor at Cabrina University, in Pennsylvania, and at the Johns Hopkins University Carey Business School, and a guest lecturer at New York University.