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Under Armour signs NBA star to multiyear deal with Curry Brand
Sacramento Kings guard De'Aaron Fox brings the ball up court during the first half of an NBA basketball game Oct. 25 against the Utah Jazz in Salt Lake City. Fox signed as the first signature athlete with Under Armour's Curry Brand Friday. (AP Photo/Rick Bowmer)
Under Armour signs NBA star to multiyear deal with Curry Brand
Listen to this articleBaltimore-based athletic apparel manufacturer Under Armour Inc. Friday announced Sacramento Kings point guard De’Aaron Fox signed as the first signature athlete with Curry Brand.
Terms of the deal were not disclosed.
A partnership between Golden State Warriors’ star Stephen Curry and Under Armour, Curry Brand is a performance brand with a mission to ensure equitable access to sports for all kids, providing solutions that positively impact youth sports in under-resourced communities. It features footwear, apparel and accessories across multiple categories including basketball and golf.
In his new role, Fox will work with Curry Brand to innovate footwear and apparel, including launching his own signature footwear under the Curry Brand in 2024. He will also oversee Under Armour’s grassroots basketball and UA Next programs, providing access to sport and training to athletes at every level, including supporting Stephen’s annual Curry Camp.
