2025 Best Startup Businesses in Maryland: ReBokeh

ReBokeh is a SaaS company developing accessibility tools for the low vision community. Founded by Rebecca Rosenberg, who was diagnosed with Oculocutaneous Albinism as an infant, the company emerged from her personal frustrations with inadequate assistive technology. 

Throughout her education, Rebecca encountered assistive technologies that failed to meet her needs. Despite having significant residual vision, she was primarily offered audio-only solutions that bypassed her vision entirely. The turning point came at age 17 during a “technology meeting” at the Commission for the Blind and Visually Impaired. She was presented with outdated, expensive options: a $5,000 overhead-projector-style textbook enlarger or a simple audio recorder. This experience revealed how antiquated assistive technology had become. 

What inspired you to launch your business? 

ReBokeh founder Rebecca Rosenberg was born with low vision and has relied on assistive technology her whole life. Growing up, Rebecca experienced firsthand the shortcomings of assistive technology in the low vision space – especially for people like her who retained functional vision. Rebecca built ReBokeh with the goal of creating a modern assistive tech tool that would empower low vision individuals to make better use of their functional vision, rather than defaulting away from it. 

What challenges have you faced as a new business? 

One of our biggest challenges has been finding aligned investors who recognize the extent of the market we are working in – and who, in addition to financial incentives, truly want to see the low vision community benefit. 

What accomplishments are you most proud of? 

Over the past year, we have launched more than a dozen partnerships with organizations across the US to provide our assistive technology to individuals visiting the organization, completely free of charge for the end-user. From museums to airports to aquariums, we’re incredibly proud to help these organizations make their spaces more accessible for those with low vision. 

How do you support the larger community? 

We see our company not only as a servicer of the low vision community, but also an advocate and an educator in the space. This journey has allowed us to work with organizations across the U.S. to educate their teams on the unique needs of the low vision community, and how to best meet those needs. Personally, Rebecca also speaks at events and hosts webinars for organizations to educate their personnel about assistive technology, accessibility, and low vision. 

What programs do you have in place to enhance employee morale? 

While our team is too small to have any large-scale employee morale programs, we do benefit from being able to share every win on a personal level. With such a small team, everyone’s impact is felt on just about everything that we do. This means that successes for our company are shared among our team members – all of whom have tremendous pride in serving the low vision community. 

Honoree profiles were written using an artificial intelligence program and supported by information provided by the honorees and other resources. Each profile was reviewed, fact-checked and edited for accuracy by The Daily Record’s editorial staff.