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SECU launches virtual financial center
SECU, Maryland’s largest state chartered credit union, Thursday announced it launched a new Virtual Financial Center, an enhanced digital banking experience to further meet the evolving expectations and financial needs of members, businesses and the community.
The Virtual Financial Center elevates the traditional mobile or online banking experience by combining the convenience of digital interactions with the comfort of human assistance.
Inspired by member feedback, SECU has increased the self-serve functionalities of its Virtual Financial Center, while also simulating the in-person experience of visiting a branch. When entering the Virtual Financial Center, members are greeted by a virtual member adviser, which uses easy-to-follow prompts and how-to videos to provide access and step-by-step guidance to a range of financial services. Members also have several options to receive live assistance, such as chatting with a member adviser or scheduling a virtual appointment.
