ADDY Awards Show honors best of Baltimore’s advertising community

The Baltimore advertising community announced the area’s top creative awards Thursday at the 37th annual ADDY Awards Show. Barb Clapp Advertising & Marketing won the evening’s top honor — Best of Show — for its FOP and IAFF awareness campaign, while MGH took home the most amount of awards. The “Special Judges Award for Innovative Thinking” went to Pivec Advertising for its Toyota Tote.

The ADDYs are sponsored by the American Advertising Federation of Baltimore. New to the program this year was the Hal Donofrio Public Service Award, which was awarded to LMD for the Herb Block Foundation website. For the next decade, the annual $1,000 award will be given to an agency or organization that produces the best public service communication, as determined by Baltimore ADDY judges.

The ADDY competition is the industry‘s largest and most representative competition – attracting more than 50,000 entries every year in local ADDY competitions. Gold winners from the show will automatically move on to the regional District Two competition, competing with agencies from Maryland, Pennsylvania, New York, Delaware, Virginia and Washington, D.C. A win at the District level guarantees moving on to the National ADDY Competition. National ADDY winners will be announced June 4.

Below is the full list of winners by category:

Sales Promotion

• Gold ADDY Award – Classic Desserts Redefined – Marriner Marketing and Communications for The Ritz-Carlton

• Silver ADDY Award – The Brewer’s Art (Beer Menu) – Mission Media for The Brewer’s Art

• Gold ADDY Award – The Brewer’s Art (Resurrection) – Mission Media for The Brewer’s Art

• Silver ADDY Award – Gilgal Wine Bottles – Planit for Yarden Wines

• Gold ADDY Award – Bird Droppings – Planit for Miles & Stockbridge

• Gold ADDY Award – The Brewer’s Art (Coup de Boule & La) – Mission Media for The Brewer’s Art

Collateral Material

• Silver ADDY Award – Calvert School View Book – MGH for the Calvert School

• Gold ADDY Award – Classic Desserts Redifined – Marriner Marketing and Communications for The Ritz-Carlton

• Gold ADDY Award – The Art of Ixia – SDYM for Ixia Restaurant

• Gold ADDY Award – Leysin American School in Switzerland – SDYM for the Leysin American School in Switzerland

• Gold ADDY Award – Casey and Billy’s Invitation – CBBK for Casey Boccia and Billy Herrfeldt

• Silver ADDY Award – Jan’s 30-Year Anniversary – Blakeslee for Jan’s

Direct Marketing

• Silver ADDY Award – Upcycled Laptop Bags – Harvey & Daughters for Herr Foods, Inc.

Out-of-Home

• Gold ADDY Award – FOF & IAFF Awareness Campaign – Barb Clapp Advertising & Marketing for FOP & IAFF

• Silver ADDY Award – Forget Carats – MGH for Smyth Jewelers

• Silver ADDY Award – Give her a spare – MGH for Smyth Jewelers

• Silver ADDY Award – Severn Savings Bank (outdoor) – The Cyphers Agency for Severn Savings Bank

Consumer or Trade Publication

• Gold ADDY Award – Twilight Art Midnight – Planit for M-EDGE

• Silver ADDY Award – 20,000 Leagues Spread – Planit for M-EDGE

• Silver ADDY Award – Solar System – MGH for Smyth Jewelers

• Gold ADDY Award – Corrugated Jet – Planit for BHS

• Gold ADDY Award – See Why Our Proscuitto Slicer is a – Marriner Marketing and Communications for Berkel

• Gold ADDY Award – Hint – Pivec Advertising for Zachary’s Jewelers

• Silver ADDY Award – Bourbon, Cognac and Scotch – Planit for Aveniu Brands

• Silver ADDY Award – 20,000 Leagues Full Page – Planit for M-EDGE

• Silver ADDY Award – M-EDGE Print Campaign – Planit for M-EDGE

Interactive Media

• Gold ADDY Award – Purdue Frozen Zone – Marriner Marketing and Communications for Purdue Retail

• Silver ADDY Award – Purdue Family Fun – Marriner Marketing and Communications for Purdue Retail

• Silver ADDY Award – STX Website – Mission Media for STX

• Silver ADDY Award – BreweryFans.com – Accella for BreweryFans.com

• Gold ADDY Award – Thinking Outside Microsite – MGH for Towson University

• Gold ADDY Award – The Baltimore Soundscape Project – SDYM for the Hearing and Speech Agency

• Silver ADDY Award – Sex and the City 2: Fabulous Fashion – Mission Media for Warner Bros./42 West

• Silver ADDY Award – Park Points – Alexander and Tom, Inc. for Alexander and Tom, Inc.

• Silver ADDY Award – Runner’s World iPhone Application – Accella for Runner’s World/Rodale Publishing

• Gold ADDY Award – Full Circle – MGH for Towson University

• Gold ADDY Award – ‘Flying Free’ – Storyfarm New Media for Kennedy Kreiger Institute/Baltimore

• Gold ADDY Award – PANDORA Holiday Banners – GKV Communications for PANDORA

• Gold ADDY Award – biggamechipswitch.com – GKV for Snyder’s-Lance, Inc.

Television

• Silver ADDY Award – Cherry Hill Campaign – MGH for Towson University

• Gold ADDY Award – Hooper Pre-K Block Interstitials – Bully! Entertainment for PBS Kids

• Silver ADDY Award – Full Circle – Constellation Energy for Constellation Energy

• Silver ADDY Award – Skater – GKV Communications for Maryland State Lottery Agency

• Silver ADDY Award – GEICO Caveman NHL 2010 – DCP Productions for GEICO

• Silver ADDY Award – GEICO Caveman and Ryan – DCP Productions for GEICO

• Silver ADDY Award – GEICO Caveman and Billie Jean King – DCP Productions for GEICO

• Silver ADDY Award – GEICO Caveman and Deadliest Catch – DCP Productions for GEICO

• Silver ADDY Award – Rodney Campaign – MGH for Ocean City, MD Tourism

• Silver ADDY Award – MASN – Defining Moments: Nationals – MASN (Mid-Atlantic Sports Network)

Mixed/Multiple Media

• Gold ADDY Award – Thinking Outside Campaign – MGH for Towson University

Advertising for the Arts and Sciences

• Gold ADDY Award – Santa Fe University of Art and Design – Mission Media for Santa Fe University of Art and Design

• Gold ADDY Award – Just You and Them ‘Sam’ – MGH for the National Aquarium

• Gold ADDY Award – Just You and Them ‘Amara’ – MGH for the National Aquarium

• Gold ADDY Award – Just You and Them ‘Justice’ – MGH for the National Aquarium

• Gold ADDY Award – Just You and Them ‘Emory’ – MGH for the National Aquarium

• Gold ADDY Award – American Visionary Art Museum Web – The Berndt Group for the American Visionary Art Museum

• Gold ADDY Award – Mystery of Poe – Mission Media for the Cinema Group

• Gold ADDY Award – Just You and Them ‘Sam’ – MGH for the National Aquarium

• Silver ADDY Award – Just You and Them ‘Eddie’ – MGH for the National Aquarium

• Gold ADDY Award – Just You and Them Campaign – MGH for the National Aquarium

• Gold ADDY Award – Just You and Them Outdoor Campaign – MGH for the National Aquarium

• Gold ADDY Award – Maryland State Fair – Pivec Advertising for the Maryland State Fair

• Silver ADDY Award – BSO Gala – Blakeslee for the BSO

Public Service

• Gold ADDY Award® – The Herb Block Foundation Website – LMD for The Herb Block Foundation

• Silver ADDY Award® – Chesapeake Bay Trust – Out of Home – The Cyphers Agency for the Chesapeake Bay Trust

• Silver ADDY Award® – He Survived War billboard – Euro RSCG Discovery for the United Way of Central Maryland

• Silver ADDY Award® – Chesapeake Bay Trust – Non – The Cyphers Agency for the Chesapeake Bay Trust

• Silver ADDY Award® – United Way of Central Maryland: 2011 – Euro RSCG Discovery for the United Way of Central Maryland

Advertising Industry Self-Promotion

• Silver ADDY Award® – Hanging Meat – Planit for Planit

• Silver ADDY Award® – Shiny Pear Director’s Reel – Bully! Entertainment for Shiny Pear

• Gold ADDY Award® – MGH Holiday – MGH for MGH

• Silver ADDY Award® – 2010 Shake Up – Euro RSCG Discovery for Euro RSCG Discovery

• Gold ADDY Award® – Tree People – Clark Vandergrift Photography for Clark Vandergrift Photography

• Gold ADDY Award® – Toyota Tote –Pivec Advertising for Pivec Advertising

• Silver ADDY Award® – Cutting through the BS – Harvey & Daughters for American Safety Razor

• Silver ADDY Award® – IMRE Yardage Guide Golf Book – IMRE Communications for IMRE Communications

• Silver ADDY Award® – My Favorite Glass; a love story with – Dan Whipps Photography for Dan Whipps Photography

• Gold ADDY Award® – Social Media Holiday – Frank Strategic Marketing for Frank Strategic Marketing

• Silver ADDY Award® – Toys Aren’t Enough – Marriner Marketing and Communications for Marriner Marketing and Communications

• Silver ADDY Award® – Bah Humbug – Harvey & Daughters for Harvey & Daughters

Elements of Advertising

• Gold ADDY Award® – Mission BBQ Logo – Planit for Mission BBQ

• Silver ADDY Award® – Maryland of Opportunity Logo – State of Maryland for State of Maryland, Department of Business

• Silver ADDY Award® – Baltimore Grand Prix Logo – GKV Communications for Baltimore Grand Prix

• Gold ADDY Award® – Twilight Illustration – Planit for M-EDGE

• Gold ADDY Award® – 20,000 Leagues Illustration – Planit for M-EDGE

• Gold ADDY Award® – Corrugated Jet Illustration – Planit for BHS

• Gold ADDY Award® – Classic Desserts Defined – Mariner Marketing and Communications for The Ritz-Carlton

• Gold ADDY Award® – Classic Desserts Defined – Mariner Marketing and Communications for The Ritz-Carlton

• Silver ADDY Award® – My Favorite Glass; a love story, with – Dan Whipps Photography for Dan Whipps Photography

• Gold ADDY Award® – Classic Desserts Defined – Mariner Marketing and Communications for The Ritz-Carlton

• Silver ADDY Award® – Paper RV – DCP Productions for GEICO

• Silver ADDY Award® – Paper Motorcycle – DCP Productions for GEICO

• Silver ADDY Award® – Blueprint All – DCP Productions for GEICO

• Gold ADDY Award® – Partners, Naturally – Outloud for Outloud

• Gold ADDY Award® –Big Fish Games “Drawn II-Dark – Clean Cuts Music for Big Fish Games

• Silver ADDY Award® – Beginner – DCP Productions for GEICO

• Silver ADDY Award® – Paper RV – DCP Productions for GEICO

• Silver ADDY Award® – Paper Motorcycle – DCP Productions for GEICO

• Gold ADDY Award® – Partners, Naturally – Outloud for Outloud

• Silver ADDY Award® – PBS KIDS GO! “Mother’s Day” Promo – Clean Cuts Music for PBS KIDS GO!

• Gold ADDY Award® – Nat Geo Channel “Great Migrations – Clean Cuts Music for Nat Geo Channel

• Silver ADDY Award® – Paper RV – DCP Productions for GEICO

• Silver ADDY Award® – Paper Motorcycle – DCP Productions for GEICO

• Silver ADDY Award® – Cherry Hill Results – MGH for Towson University

• Silver ADDY Award® – Cherry Hill Healthcare – MGH for Towson University

Student ADDY Categories

• Silver ADDY Award® – Baltimore Motel Project – Cameron Zotter and Jinhwan Kim for Maryland Institute College of Art

• Silver ADDY Award® – Fog Machine Typography – Cameron Zotter for Maryland Institute College of Art