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What’s all the hype about QR codes?

In this time of immediacy and convenience in which people want things right here and now, QR codes are especially effective.

3 comments

  1. This is a good set of suggestions for using QR codes, and there are many more ideas if we think creatively. We have a client who used them at a county fair to get kids to sign up for their super-hero club. Here is a link to the article: http://provim.net/using-mobile-technology-for-instant-sign-ups/ . My advice – be creative with QR codes!

  2. Thanks so much for the comment!

  3. Hey Mary Ann!

    At first I was excited at all the possibilities QR codes offered. However, in the few years since I was introduced to them, and used them in marketing, I’ve decided I’ll never use them again.

    My main issue, and non-graphic designers may think this is silly, but they are so darn ugly. They junk up otherwise great marketing, ads, signage, and packaging. There is no way to make them look good. My opinion of a business actually goes down when I spot a QR code (and how can you miss them?) on advertising.

    On top of that, I have never personally witnessed someone scan a QR code. EVER. And the vast majority of people who I’ve spoken to about QR codes have no idea how to “get them on their phone”. They’re super easy to use if you know how. Most people do not.

    Like I said, the concept was cool, but QR codes have fizzled.

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