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Lockheed Martin wins 2 awards for initiative to hire veterans
Lockheed Martin won two Rally Awards from CRM recruiting technology company Avature for its Handshake 2 Hire recruitment initiative aimed at driving veteran engagement.
The awards of Best Use of Recruitment Marketing Technology and Best Recruitment Marketing Campaign for the Bethesda-based global security and aerospace company came after a yearlong campaign to enhance their recruitment process to help service members in their transition from active duty to civilian careers. The Handshake 2 Hire program, which uses Avature technology helped Lockheed increase its unique military candidate annual engagements by 77% and its accepted offers from military candidates rose by 90%.
Interview and hiring efficiency, measured through interview-to-hire ratio went down to 1.96 to 1. Almost three interviews less than the US national average of 4.8 to 1.
The Rally Awards is a global competition that recognizes excellence in recruitment marketing and employer branding practices that attract and recruit talent through social and digital channels.
