VARIDD LLC

Jessica Rios is the CEO of VARIDD LLC, a woman veteran-owned business specializing in landscaping, construction and janitorial services. As a service-disabled veteran with 13 years in U.S. Army Special Operations, she leads her company in serving federal, state and public sectors across Maryland, North Carolina and Virginia.

Rios, a Latina entrepreneur, owns 65% of VARIDD and 100% of Pinnacle Software Consulting Inc. She’s also the President of the Hispanic Chamber of Commerce Prince George’s County and a Maryland State Commissioner for the Hispanic Affairs Committee. Recognized as one of The Daily Record’s Leading Women in 2024, Rios is completing her doctoral degree, becoming the first in her family.

What does it mean to you to be a women-owned business?

Being a woman-owned business and part of the 1% of Latina women in C-suite roles fills me with pride. Owning 65% of VARIDD LLC, and 100% of Pinnacle Software Consulting Inc., I lead in male-dominated industries like construction and technology. My Latina culture is central to my identity, bringing unique perspectives and strengths to the table. I’m dedicated to shattering barriers, creating generational wealth and fostering an environment where my team thrives and feels valued.

What challenges have you faced as a women-owned business?

As a women-owned business, I’ve faced significant challenges, including limited access to capital and intense competition from larger companies. Additionally, I’ve encountered issues with companies misusing my set-asides to win large contracts and unethical leadership has led to unfair treatment, with primes failing to honor work shares outlined in teaming agreements.

This profile is part of The Daily Record's In the Lead: Best Women-Owned Businesses in Maryland list for 2024. Information used in this profile was sourced from the honoree. See the full list at thedailyrecord.com.