Sandy Hillman Communications
Sandy Hillman, founder and president of the Towson-based public relations firm Sandy Hillman Communications, calls herself an “idea junkie,” even when those ideas might seem a little overambitious or even off the wall to some.
Hillman said one such idea recently paid off when a team member suggested to their clients at the Kennedy Space Center Visitor Complex that they convince CBS to reprise their iconic coverage of the 1969 moon landing and broadcast live from the complex in honor of the mission’s 50th anniversary.
“The courage in presenting this highly dubious million-dollar idea resulted in our securing 278 TV segments on CBS and its affiliates,” Hillman said. “I applaud and reward creative, innovative, disruptive thinking.”
Hillman, who has nearly 60 years of experience in the communications business, founded SHC in 2007. The firm has been profitable since Day One, she said, and performs at profitability levels far above the industry average.
She says one of the keys to the firm’s success is a leadership style that allows team members to thrive in the areas where their talents lie.
“My management mantra is ‘manage to strength,’ ” Hillman said. “Not everyone in an organization has the same so my job is to cultivate the best in each individual.”
SHC team member Dottie O’Neill praised Hillman as a model of ethical leadership.
“Only someone admired as much as Sandy, professionally and personally, could have stolen me away from my retirement,” O’Neill said. “Her dedication to the trade and to her personnel, to Baltimore and all of Maryland and the trail of greatness she casts upon all of these, can only transfer to all of us who have known or worked with her.”