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North Bethesda Primary Care opens direct practice

HealthyTenant, the only tenant representation firm in the Washington area that focuses exclusively on the medical field, has completed a facility evaluation and lease negotiation for North Bethesda Primary Care, a new direct primary-care practice at 11300 Rockville Pike.

The practice was started by Dr. Adam Possner, a long-time physician seeking to provide greater depth of care to a more focused patient panel.

One of the many outcomes of the Covid-19 pandemic is the accelerated focus on the importance of focused individual continuity of care. The insurance model can pose some challenges, as a full-time physician may have 2,000 to 3,000 patients in his/her panel, whereas NBPC plans to cap its patient panel at 500 to provide more time for the individual needs of each member.

Most people are familiar with the concierge practice model, but there are some key differences that make direct primary care unique. Using the direct primary-care approach, patients pay a fee for the year in exchange for primary care and insurance is not billed, unlike with the concierge model where insurance is still billed after each visit.

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